Guiding industry on circular design & strategies
With a practical, hands-on approach, 2025Design guides companies to plan for circular design and strategies. Providing insights into materials, products and processes. Based on close dialogue and reality checks.
Let’s change !
All human activities must become more circular and regenerative. We need to household the planets resources in a better way, look to nature for solutions and create positive footprints and good lives for all. This is much more complex than just climate change.
Kjersti Kviseth has created successful Circular Design strategies since her years with the office seating brand HÅG (Flokk) in the 90’s. Influenced by Cradle to Cradle Design and The Natural Step, she became a Norwegian pioneer in the field.
With broad experience from different industries and projects, including teaching at design universities, now the focus is mainly on textiles, fashion and outdoor, with a special attachment to wool.
What do we love the most?
Insights
Before starting a journey you need to plan and to know whats in your luggage.
We can help you evaluate your products and services, your supply chain and business model, and identify hot-spots from a sustainability and circular perspective. Get a lifecycle overview of materials, processes, logistics and services. All related to your values and visions, as well as global needs. The insights can serve as a basis to make new design strategies and other plans.
Lifecycle design
Circular design and circular strategies is our core competence. Creating a journey from concept development to end of life. From material choice related to function and planned lifetime(s), to manufacturing, design for reuse, repair, and end of life solutions. It is a practical approach focused on your product lines. We walk by your side to support, discuss dilemmas and create ideas. Designing circular products is not magic, yet often challenging, as global systems and supply chains are not fully developed yet. Having someone to talk to might be the best value in this transformation process.
We just love this!
Wool is cool
Over the past decade we have developed love and competence for the most precious natural fiber sheep wool. From the finest merino to the “strong wool”. Working with the global wool industry from farm to fashion, with wool`s eco-credentials and circular attributes and recycling options.
With a large global wool network we assist in developing your circular wool, from suppliers, to design strategies and recycling solutions.
Crash courses for brands:
Build your in-house competence
Designing for Circularity
Learn the basics principles and possibilities, and be inspired by others. Using examples from your own brand, we explore how to apply the basic principles of circular design and material choice into your daily business.
The Basics of Wool
Learn how to make your wool garments even better, and find new communication content.
You’ll learn more about wool fibers, farm practices, certificates, chemistry and supply chains. Explore circular attributes related to lifetime and end of life solutions.
Connecting the wool dots
Need help finding the right material or a good supplier? Or coming up with a wool recycling solution?
Over the years we’ve built a wide network within the global wool industry network. We can help you find the right material, people and places for your wool business. Just one e-mail or a phone call away!